head of content
The Head of Content service is designed to provide a comprehensive and strategic approach to content creation, management, and optimization. Here’s an overview of what this role entails:
Content Strategy Development
Build a 12-month content strategy aligned with your organization’s vision, goals, and target audience.
Develop a detailed content calendar with clear weekly, monthly, and quarterly objectives to ensure consistency and alignment with business priorities.
Identify key themes, campaigns, and content pillars that reflect your brand identity and resonate with your audience.
01
Content Production
Oversee the creation of high-quality, engaging content across multiple formats, including:
Videos: Product showcases, educational tutorials, customer testimonials, and lifestyle content.
Photos: Professional imagery for social media, websites, and marketing campaigns.
Written Content: Blog posts, articles, and social media captions that align with your brands voice.
Ensure all content is polished, on-brand, and optimized for its intended platform and audience.
02
Team Building & Management
Recruit, train, and manage a dedicated content team (e.g., videographers, photographers, writers, and social media managers).
Provide creative direction and ensure all team members are aligned with your brand identity and strategic goals.
Foster a collaborative and innovative work environment to maximize team productivity and creativity.
03
Platform Optimization & Growth
Tailor content for key platforms such as YouTube, Instagram, TikTok, LinkedIn, and your website.
Implement strategies to grow followers, increase engagement, and drive conversions across all channels.
Stay updated on platform algorithms and trends to ensure your content remains relevant and impactful.
04
Analytics & Reporting
Track and analyze content performance using advanced analytics tools.
Provide monthly reports with actionable insights, including metrics such as engagement rates, reach, and ROI.
Use data to refine strategies, optimize content, and ensure continuous improvement.
05
Full Ownership & Collaboration
Act as the head of the content department, taking full responsibility for content quality, consistency, and results.
Collaborate with other departments (e.g., sales, marketing, product development) to ensure content supports broader business goals and initiatives.
serve as the strategic leader for all content-related decisions, ensuring alignment with your organization’s mission and vision.
06
Deliverables
A 12-month content strategy and calendar.
6-8 high-quality videos per month (or as needed based on your goals).
20-25 social media posts per month (including photos, reels, and videos).
Monthly performance reports with insights and recommendations for improvement.
Regular strategy reviews to ensure alignment with evolving business objectives.
Investment
Total Cost: $110,000 /yr (Paid Bi-weekly)
Additional Costs: Budget for equipment, software, and team salaries (if applicable) can be discussed separately.